Have Shel Speak
Meeting Planners, Please Note: Shel is happy to work with you to design a custom presentation on any of these themes, just for your group.
Click here for Speaking Testimonials
Listen to some of Shel’s interviews on Green, ethical, and frugal marketing
Getting Buy-In: Getting Support for Eco-Initiatives From Politicians, the Press, and the Public
In times of tight budget, many government and corporate clients often think sustainability measures are an easy place to cut.
This session will provide you with some tools to
- Demonstrate the benefits (financial, quality-of-life, environment) to both decision makers and the general public of the work you do
- Examine systems with a more holitstic lens, where the interconnectedness of multiple systems exponentially increases the good results
- Get a stronger understanding of marketing psychology that will help you not just defend your territory, but be seen as an active advocate for a better community who can harness a powerful constituency to lobby effectively for the work you do
- Why responsible business is more profitable than traditional business
- How to identify and market the Greenest and most ethical elements of your business
- How responsible businesses are better poised to build lucrative alliances with other businesses and nonprofits
- What the continuing Green trend means to business over the long term
- Identify existing actions and policies most conducive to attracting socially and environmentally conscious fans
- Create marketing strategies AND message points that easily bring these to the attention of your best prospects
- Turn your customers into active participants in your marketing, telling their friends and colleagues about you because they are so in love with the experience of working with you, they have to share it
Getting Buy-In: Building Stakeholder Consensus for Sustainability
Real progress happens on the environment when all the stakeholder groups in an organization (or in an entire community or region) understand the need for action—and a majority are ready to move forward. This is a marketing/education challenge, and therefore wants a solution rooted in marketing and education. Shel Horowitz, award-winning author of eight books including Guerrilla Marketing Goes Green and the monthly columns Green And Profitable and Green And Practical, will show you how to:
- Demonstrate the consequences of inaction
- Show practical, inexpensive, and easy ways to go green
- Turn stakeholders into green ambassadors
Transformative Green/Marketing the Transformation: How Deep Green Can be Deeply Profitable
- Going a deeper shade of green—while saving big money
- Changing the internal culture toward sustainability
- Educating and marketing to existing customers
- Building loyalties with new constituencies and markets
- Reaching the green consumer with effective marketing messages
- Establish yourself as the expert and the go-to person when your clients need help and advice, because you’re looking out for their best interests
- Come to new audiences on the arm of an already-trusted partner who paves the way for you
- Be known as the helpful consultant who helps solve problems and meet customer needs
Staying Profitable AND Ethical in Tough Economic Times
The market is crashing. Housing has tanked. Retirement savings are evaporating. If ever the temptation to cut corners, to bend the rules raises its head, now would be the time.
A word of advice: Don’t! In a down economy, it’s even more crucial to be the kind of company people want to do business with, and that gives you a big edge to survive and even thrive in troubled times.
- Why companies based in Green and ethical principles can charge more for products and services, command much better buyer loyalty and evangelism, and slash marketing costs while retaining and increasing profits
- How ethical lapses can kill your company (and jail your leadership) when times are bad
- Why being ethical actually protects you from a broken economy
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