Guerrilla Marketing Goes Green by Shel Horowitz and Jay Levinson is my latest fave.  I write for and about Green business, and have found this to be an excellent resource, full of ideas that can be implemented by businesses of all types and sizes to ethically generate leads and increase profits.

My copy is full of underscores and dog ears where I’ve marked fascinating insights and great real-world ideas for marketing your business ethically and effectively, whether you’re a beginner or advanced.

I especially like the fact that it’s well-written and fun to read, as well as the refreshing point of view that good business goes hand in hand with ethical intentions and community building.

Even though it’s directed towards the ‘green’ sector, I’d recommend it to anyone interested in promoting their business while benefiting others and getting more enjoyment out of life at the same time.

- Anne Michelsen, Green Ink Copywriting, http://www.greeninkcopywriting.com