Guerrilla Marketing Goes Green

Green and Profitable Author Featured at DC Greenfest, SF, Switzerland

For Release: On Receipt
Contact: Shel Horowitz, 413-586-2388,
Twitter: @ShelHorowitz
Denise Hamler, Green America, 202-872-5303,

“Green and Profitable” Author Featured at DC Greenfest, SF, Switzerland

WASHINGTON, DC: Shel Horowitz, author of the new syndicated column, “Green and Profitable,” and primary author of Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (John Wiley & Sons, 2010, $21.95), is a featured speaker at Green America/Global Exchange’s massive Green Festival.

Thousands of people are expected to attend the event, held at the Washington, DC Convention Center Saturday October 23 and Sunday October 24. Other speakers include Ralph Nader, Code Pink founder Medea Benjamin, legendary musician Gilberto Gil, Democracy Now’s Amy Goodman, Venezuela’s Special Presidential Envoy for Climate Change, Claudia Salerno Caldera, and John Viera, Ford Motor Company’s Director of Sustainable Business Strategies (see complete list at ).

Horowitz’s slide talk, “Green and Ethical Messages to Reach Green and Ethical Customers,” uses consumer packaging, web pages, and other marketing materials to demonstrate that…

  • Green and ethical businesses can easily succeed–IF they understand how to turn those commitments into marketing advantages
  • Going Green can actually be cheaper than continuing to pollute
  • Green, ethical companies can slash marketing costs and at the same time boost response–by forming alliances with organizations that reach their target audience, by turning customers and even competitors into brand ambassadors, and by harnessing the power of their commitment to gain coverage in both traditional and social media

Horowitz’s eighth book Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson) has been on the environmental category bestseller list for nine of the ten months since its release, reaching #1 in April.

Other major speeches on Horowitz’s calendar include the Sustainable Food Summit in San Francisco and a return engagement at the Forum Davos Communications On Top conference in Davos, Switzerland.

Shel Horowitz has been both an environmental activist/organizer and a marketer since 1972 (as a 15-year-old high school student). A world-renowned marketing consultant and multiple award-winning 8-time author, he is the Founder of the International Association of Earth-Conscious Marketers and the author of the Green and Profitable syndicated column.


Website: http://www.
Video link:

Keywords: green and profitable, green marketing, guerrilla marketing goes green, shel horowitz, jay conrad levinson, book awards, green america, global exchange, speakers, washington dc

Summary: Live presentation at Green America/Global Exchange Green Festival, October 23, Washington DC Convention Center (Business Pavilion)