By Dr. Mani Sivasubramanian, MD “Internet Infopr… (Madras, India)

Do you want your ideal prospects seeking you out, willingly listening to your sales presentation, and talking themselves into doing business with you? Or would you rather keep shouting into the noisy bedlam that today’s world of ‘conventional’ marketing has become?

Shel Horowitz has teamed up with Jay Conrad Levinson to create a masterpiece. “Guerilla Marketing Goes Green” is a guidebook on ethical marketing, from two experts with the highest standards and values in the industry. I was fortunate to review an early copy of the manuscript, and believe it will be of immense value to business owners, entrepreneurs and marketers.

To many business owners, values, trust, morals, integrity and ethics are little more than buzz words. Shel and Jay show how they can become cornerstones holding up your business – and ensuring survival in tough times.

The Golden Rule was never better illustrated than in this exquisite guide on value and ethics in business today. And learning about the ‘Magic Triangle’ of quality, integrity and honesty will completely revamp and revolutionize the way you think about business success!

Today, value addition involves tapping into a global trend towards embracing ‘green’ practices that preserve natural resources. Discover how to marry ‘green’ to ‘marketing’ in this interesting, insightful and intensely thought provoking book.

In the end, this is not merely a book about business tactics, but one that’s about mindset change and adopting a philosophy of abundance, generosity and compassion towards your audience – creating a business that fulfills needs and adds value.

Dr.Mani Sivasubramanian, Internet Infopreneur, Author, and Heart Surgeon (reprinted from Amazon.com)