There’s a “green” trend sweeping the nation, but can it really apply to the aggressively competitive world of marketing? Especially in these trying economic times, it’s hard to imagine the “Golden Rule” of putting people first and treating them fairly can help one succeed in business. And with all the cost-cutting that’s going on, can a business really afford to put values above value and worry about the environmental well-being of our planet?
According to authors Shel Horowitz and Jay Conrad Levinson, that is exactly what businesses need to do in order to succeed. These veteran marketers claim that the old model of intrusive advertising and marketing not only costs too much, but it no longer works. Their new book contends that what you can do instead is both more powerful and a whole lot cheaper.
-Jim Barnes, Independent Publisher Magazine, naming Guerrilla Marketing Goes Green only the fifth ever “Indie Groundbreaking Book.” Full review at http://www.independentpublisher.com/article.php?page=1341
