Promotional Tools

Thank you for your help in spreading the word about Guerrilla Marketing Goes Green.



If you’re an affiliate, here’s how to link:

    • Guerrilla Marketing Goes Green:

      http://thecleanandgreenclub.com/dap/a/?a=X&p=http://guerrillamarketinggoesgreen.com

 

  • The Clean & Green Club:
    http://thecleanandgreenclub.com/dap/a/?a=X

Please replace the X in the link above with your unique affiliate number. If you aren’t sure what it is, you can find it by logging
into the affiliate area at http://thecleanandgreenclub.com/affiliates/.



Share Guerrilla Marketing Goes Green on the Social Networks:



Tweet This!

Choose any of the promotional texts below and click the “Re-Tweet This” button to be taken to Twitter to post the tweet.

RT @ShelHorowitz Winning Strategies to Improve Your Profits – and Your Planet http://guerrillamarketinggoesgreen.com
RT @ShelHorowitz Guerrilla Marketing Goes Green now available: http://guerrillamarketinggoesgreen.com
RT @ShelHorowitz Why Choose Among Green Biz, Ethics, Profitability? U Can Have All 3 http://guerrillamarketinggoesgreen.com
RT @ShelHorowitz Green, ethical companies can slash marketing costs & at the same time boost response http://guerrillamarketinggoesgreen.com
RT @ShelHorowitz Costs of going Green can actually be lower than costs of continuing 2 pollute http://www.guerrillamarketinggoesgreen.com
RT @ShelHorowitz Learn to leverage both character and competence into profitable business ventures http://www.guerrillamarketinggoesgreen.com


 



How to Participate: E-mails You Can Send

Thanks so much for being our partner in the launch of Guerrilla Marketing Goes Green. You have permission to modify the message to suit your list, and list your own bonus. Here are three versions: one (and we strongly prefer this, as it will get better results for everyone, and that means more commissions to you) that you can send on its own and/or post on your blog or webpage), with your choice of subject lines. Also a couple of shorter ones that you can simply pop into your newsletter, and a link to a page of Tweets ready to go. Remember: the solo mailing is much more likely to result in paid memberships to the Clean and Green Club, and you earn commissions of $497.50 on a year’s paid membership (14 months for the price of 12 if they take advantage of the free trial), even if they don’t sign up until after the trial period; it will still be credited to you if you’ve signed up as an affiliate.

 

-> IMPORTANT: Don’t just copy and paste this whole e-mail, or you’ll end up with three different sets of repetitive messages and a bunch of angry readers.

 

-> IMPORTANT: If you are signed up as an affiliate, so that we can track your commissions, please replace the link with your unique affiliate link.  Example: http://thecleanandgreenclub.com/dap/a/?a=2&p=http://guerrillamarketinggoesgreen.com (just replace the 2 with your own user ID).  You may use a URL shortener like snipurl.com

 

 

1. Long version–for solo mailings

Suggested Subject Lines (pick one):

  • The Green and Ethical Success Formula: This Book Could Change Your Life
  • Can Business Succeed by Doing What’s Right?
  • Latest Guerrilla Marketing Book Could Change Your Whole Biz Approach
  • Guerrilla Marketing Goes Green: A Book to Jumpstart Your 2010
  • Latest Guerrilla Marketing Book: Great Info, Great Bonuses, Great Charity

Body:
* Nice guys don’t finish last–they finish first

* Being a Green, eco-friendly business is *more* profitable

* Customers, suppliers, and even competitors can do a whole lot of your marketing for you

Do you believe in your heart that successful businesses can be Green and ethical? I certainly do! And part of the reason is a guy named Shel Horowitz. For years, Shel has been cheerfully spreading “heresies” like the three ideas above.

I’ve been following Shel for a while. He won an Apex Award for a book he wrote several years ago called Principled Profit, which was one of the first to challenge the conventional wisdom about the place of ethics and the environment in business success–and that self-published book was republished by mainstream publishers in both India and Mexico. An environmental activist since his teens, he even started an international movement around business ethics.

For Shel, these core principles aren’t just something you have to do because it’s the right thing, or simply to stay out of jail. They are actually the cornerstones of success–and many well-known companies prove him right every day, showing that you can make a profit and still hold your head up high.

Now I’m thrilled to let you know that Shel has teamed up with the legendary Jay Conrad Levinson, the “father of Guerrilla Marketing,” to package all his wisdom about success with Green and ethical business practices in another book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet. This 236-page book, published this year by John Wiley & Sons, demonstrates that Green values, strong ethics, and a cooperative philosophy are cornerstones of success, and provides a roadmap on how to not only run your business in alignment with these values, but how to creatively harness the marketing advantages of that stance–often in ways that cost little or nothing to implement.

With examples of not only what to do right but also how not to do wrong ranging from solopreneurs to Fortune 100 companies (IBM, Apple, Ford, GM, Johnson & Johnson, and others), this remarkable book will help you increase and leverage your Green commitment, reach new markets, and slash your marketing costs.

You’ll actually learn a whole new way to think about marketing, including

* Spreading the word at no cost through partner relationships with other businesses and nonprofits/not-for-profits

* Turning customers, suppliers, and even competitors into your sales ambassadors

* Getting coverage in newspapers, radio, TV, blogs, social media sites, and other media

* Creating REAL Green messages that can’t be brought down by accusations of ‘greenwashing’
See why the book went to press with more than 50 endorsements, including such marketing legends as Mark Joyner, Fern Reiss, Chris Brogan, and Michael Port–not to mention Green gurus like Joel Makower and Jacquelyn Ottman. Stephen M.R. Covey (author of The Speed of Trust) wrote the foreword.

Oh yes, Shel and Jay practice what they preach. One of their strategies is to partner with a charity, and they raised over $1000 for Green America, the nation’s leading green economy organization, helping people and businesses everywhere make the shift to a socially just and environmentally sustainable economy. Their programs guide consumers to find and make green choices, help green businesses emerge and thrive, tackle climate change, build fair trading systems, and demand corporate accountability.

Please visit http://guerrillamarketinggoesgreen.com to purchase this book from your choice of retailer, with prices starting at $14.93 (list price is $21.95). No matter where you buy the book (local bookstore, your favorite online retailer, or directly from Shel–which gives you the option of an autographed copy), you’ll want to register your purchase on the bonus page. Registering on that site qualifies you for a substantial bonus package (currently worth more than $2600 and climbing), including two free months of membership in The Clean and Green Club (Shel’s eco/ethical business membership program), a 20-minute consultation with a publicist, 70 tips on creating credibility, and more. I’ve put in a bonus, too.

2. Short version–for newsletters

Guerrilla Marketing Goes Green: Two Marketing Masters Reinvent Green and Ethical Marketing
I’m deeply honored that Shel Horowitz asked me to promote his latest book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet–which he co-authored with the legendary “father of Guerrilla Marketing, Jay Conrad Levinson. Shel is not only an award-winning writer and a world-class marketer, he’s also been a voice in the wilderness for ethical and Green business practices. These guys do quality work, and Shel says this is the best book he’s ever done. Visit http://guerrillamarketinggoesgreen.com to purchase this book from your choice of retailer, with prices starting at $14.93 (list price is $21.95). No matter where you buy it, registering your purchase at that site qualifies you for a substantial bonus package (currently worth over $2600 and climbing), including two free months of membership in The Clean and Green Club (Shel’s eco/ethical business membership program), a 20-minute consultation with a publicist, 70 tips on creating credibility, and more. I’ve put in a bonus, too.

3. Less personal newsletter version

Guerrilla Marketing Goes Green: Maybe the Best Book on Green and Ethical Marketing
When Jay Conrad Levinson (legendary “Father of Guerrilla Marketing”) and Shel Horowitz (award-winning expert on ethical, green, and frugal marketing) team up to do a book on how to succeed in business with Green and ethical principles, I pay attention, and you should too. Their amazing book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, is a powerful testament to success through doing the right thing. They should charge a lot more for it, but you can grab a copy, for $14.93 to $21.95 from your favorite bookseller. Visit http://guerrillamarketinggoesgreen.com to pick up your copy, plus a bunch of great bonuses (currently worth over $2600 and climbing) including two free months of membership in The Clean and Green Club (Shel’s eco/ethical business membership program), a 20-minute consultation with a publicist, 70 tips on creating credibility, and more. I’ve put in a bonus, too. Oh, yes, and the launch raised over $1000 for a relevant charity (Green America).