Seven Days to a Greener Business

For Earth Day and All Year: Seven Days to A Greener Business


For Release: On Receipt

Contact: Shel Horowitz, 413-586-2388 (office)/413-512-0165 (cell), shel@principledprofit.com, Twitter @ShelHorowitz

 

For Earth Day and All Year: Seven Days to A Greener Business

Day 1: Easily Lower Your Energy Bills–AND Your Carbon Footprint

By Shel Horowitz

Permission to Publish: As long as the biographical slug is included unedited (or edits cleared with the author), permission is freely given to republish and repost, in whole or in part. The slug must be included.

 

HADLEY, MA: Most businesses waste lots of energy. Yet, a lot of the fixes are easy and cheap (even costing nothing). Here are a few among many easy ways to lower your power consumption, and your cost:

  • Insulate outlets and switch plates on exterior walls. Foam gaskets take about a minute each to install. Baby-safety outlet protectors install in two seconds. These two simple measures will vastly lower the amount of wrong-temperature air that comes in from the outside.
  • Plug computers, peripherals, coffee pots, audio and video equipment, and other appliances into surge suppressors, and turn off the power strips when you close for the night, or when they’re not going to be used for a few hours. Train your staff to hit the switch.
  • Turn off unneeded lights. On a bright sunny day, natural sunlight may be enough. At night when the business is closed, most lights can be turned off.
  • Expand your temperature comfort range, gradually. Turn the heat a couple of degrees down in the winter, and the air conditioning a couple of degrees up in the summer. Start with just two or three degrees, then when people have acclimated, do it again. If you have windows that open, use them in warm weather.
  • Pull drapes closed on cold winter nights and hot summer days, and open them on sunny winter days or cool summer nights.

 

About Shel: The primary author (with Jay Conrad Levinson) of the acclaimed new book Guerrilla Marketing to Heal the World, http://goingbeyondsustainability.com/guerrilla-marketing-to-heal-the-world/, Shel Horowitz, “The Sherpa of Social Transformation,” is a business profitability consultant/speaker specializing in green and social transformation organizations. He can help you find profit centers going beyond green to turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance–and to effectively market these new products, services, and commitments. Emphasizing holistic, eco-friendly, and ethical approaches, he’s helped companies and nonprofits on five continents. Reach him at 413-586-2388 (8 a.m. to 10 p.m., US Eastern Time), shorowitz AT goingbeyondsustainability.com, Twitter @ShelHorowitz. 

Journalists: Contact Shel directly for interviews or to request a review copy. Full press kit for Guerrilla Marketing to Heal the World: http://goingbeyondsustainability.com/guerrilla-marketing-to-heal-the-world/

 

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For Release: On Receipt

Contact: Shel Horowitz, 413-586-2388 (office)/413-512-0165 (cell), shel@principledprofit.com, Twitter @ShelHorowitz

 

For Earth Day and All Year: Seven Days to A Greener Business

Day 2: Green Printing

By Shel Horowitz

Permission to Publish: As long as the biographical slug is included unedited (or edits cleared with the author), permission is freely given to republish and repost, in whole or in part. The slug must be included.

HADLEY, MA: It’s easy to green your printing–both in-house and commercial.

In your own office:

  • Switch to duplexing printers, and train staff to print on both sides of the page.
  • Buy only recycled printer/copier paper, with a high percentage of post-consumer.
  • Use draft mode to consume less toner.
  • Consider, before printing, whether reading on screen is good enough–do you really need a paper copy? (Hint: view your documents and web pages at 150%)
  • Stop ordering (and then wasting) letterhead! Design electronic letterhead you can incorporate into your document so it automatically prints each time you need it.

When buying printing services:

  • Specify recycled or FSC-certified paper.
  • Inquire about soy and vegetable inks.
  • Choose a printer committed to eliminating or reducing water pollution and waste.
  • Only print as much as you really need.
  • Investigate truly green alternatives to tree-based paper and conventional ink, as described–and used–in the book Cradle to Cradle, by William McDonough and Michael Braungart  

About Shel: The primary author (with Jay Conrad Levinson) of the acclaimed new book Guerrilla Marketing to Heal the World, http://goingbeyondsustainability.com/guerrilla-marketing-to-heal-the-world/, Shel Horowitz, “The Sherpa of Social Transformation,” is a business profitability consultant/speaker specializing in green and social transformation organizations. He can help you find profit centers going beyond green to turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance–and to effectively market these new products, services, and commitments. Emphasizing holistic, eco-friendly, and ethical approaches, he’s helped companies and nonprofits on five continents. Reach him at 413-586-2388 (8 a.m. to 10 p.m., US Eastern Time), shorowitz AT goingbeyondsustainability.com, Twitter @ShelHorowitz

Journalists: Contact Shel directly for interviews or to request a review copy. Full press kit for Guerrilla Marketing to Heal the World: http://goingbeyondsustainability.com/guerrilla-marketing-to-heal-the-world/

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For Release: On Receipt

Contact: Shel Horowitz, 413-586-2388 (office)/413-512-0165 (cell), shel@principledprofit.com, Twitter @ShelHorowitz

 

For Earth Day and All Year: Seven Days to A Greener Business

Day 3: Reduce Waste

By Shel Horowitz

Permission to Publish: As long as the biographical slug is included unedited (or edits cleared with the author), permission is freely given to republish and repost, in whole or in part. The slug must be included.

HADLEY, MA: The less waste your business generates, the more you can legitimately claim your business is green. And most businesses can substantially reduce their waste stream with simple measures like these:

  • Sort the trash. Paper, glass, metal, and plastic can be recycled. Food scraps can be composted. Electronics can sometimes be disassembled and their parts reused.
  • Switch from wasteful bottled water to filtered tap water, if you’re based in a place with good water (such as nearly all of the US, Canada, and Europe).
  • Turn water on only long enough to accomplish your task. Don’t let it run the whole time you’re doing it. (More water tips next week)
  • Think about reuses for your waste. Items like the ends of paper or wall covering rolls, cardboard tubes, and scrap wood can be donated to schools and community centers for art projects. Wooden pallets, clean cardboard boxes, bubble mailers, and packing peanuts can be reused again for their original purpose. Working with a remanufacturer, old soda bottles can be turned into park benches, craft items, and tote bags. Food scraps can feed pigs or fuel vegetable oil-powered cars.
  • Use washable and replaceable items instead of throwaways: ceramic coffee mugs, rags or sponges instead of paper towels, reusable cloth napkins…
  • Download my $9.95 ebook, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life–With No Negative Impact on Your Lifestyle. Use the code, 7tips, to get it FREE: http://painlessgreenbook.com/earthday

About Shel: The primary author (with Jay Conrad Levinson) of the acclaimed new book Guerrilla Marketing to Heal the World, http://goingbeyondsustainability.com/guerrilla-marketing-to-heal-the-world/, Shel Horowitz, “The Sherpa of Social Transformation,” is a business profitability consultant/speaker specializing in green and social transformation organizations. He can help you find profit centers going beyond green to turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance–and to effectively market these new products, services, and commitments. Emphasizing holistic, eco-friendly, and ethical approaches, he’s helped companies and nonprofits on five continents. Reach him at 413-586-2388 (8 a.m. to 10 p.m., US Eastern Time), shorowitz AT goingbeyondsustainability.com, Twitter @ShelHorowitz

Journalists: Contact Shel directly for interviews or to request a review copy. Full press kit for Guerrilla Marketing to Heal the World: http://goingbeyondsustainability.com/guerrilla-marketing-to-heal-the-world/

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For Release: On Receipt

Contact: Shel Horowitz, 413-586-2388 (office)/413-512-0165 (cell), shel@principledprofit.com, Twitter @ShelHorowitz

 

For Earth Day and All Year: Seven Days to A Greener Business

Day 4: Save Water

By Shel Horowitz

 

Permission to Publish: As long as the biographical slug is included unedited (or edits cleared with the author), permission is freely given to republish and repost, in whole or in part. The slug must be included.

HADLEY, MA: Water conservation is a key environmental issue that gets far too little attention–I predict it will become the key resource issue within the next few decades. Do your part to ensure that your grandchildren have adequate supplies of safe, clean water:

  • Don’t run the water unnecessarily! Whether washing your ceramic cups or brushing your teeth, think about low-water methods. For those dishes, for instance, clean the insides with a soapy sponge and then only turn on the water (at modest force) to rinse.
  • In many climates, watering lawns or flower beds is not even really necessary, especially if you plant dry-tolerant varieties and mulch deeply.
  • If you do need to water, use a timer to water in early mornings and late evenings, and not during the heat of the day when much will be lost to evaporation.
  • For floor cleaning, use flat mops instead of the old string type. Your floors will dry a lot faster, too.
  • Eliminate sources of possible chemical contamination by substituting all-natural cleansers and garden products (and perhaps lower your lawsuit liability, too). 

About Shel: The primary author (with Jay Conrad Levinson) of the acclaimed new book Guerrilla Marketing to Heal the World, http://goingbeyondsustainability.com/guerrilla-marketing-to-heal-the-world/, Shel Horowitz, “The Sherpa of Social Transformation,” is a business profitability consultant/speaker specializing in green and social transformation organizations. He can help you find profit centers going beyond green to turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance–and to effectively market these new products, services, and commitments. Emphasizing holistic, eco-friendly, and ethical approaches, he’s helped companies and nonprofits on five continents. Reach him at 413-586-2388 (8 a.m. to 10 p.m., US Eastern Time), shorowitz AT goingbeyondsustainability.com, Twitter @ShelHorowitz

Journalists: Contact Shel directly for interviews or to request a review copy. Full press kit for Guerrilla Marketing to Heal the World: http://goingbeyondsustainability.com/guerrilla-marketing-to-heal-the-world/

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For Release: On Receipt

Contact: Shel Horowitz, 413-586-2388 (office)/413-512-0165 (cell), shel@principledprofit.com, Twitter @ShelHorowitz

For Earth Day and All Year: Seven Days to A Greener Business

Day 5: Save on Vehicles and Fuel

By Shel Horowitz

Permission to Publish: As long as the biographical slug is included unedited (or edits cleared with the author), permission is freely given to republish and repost, in whole or in part. The slug must be included.

HADLEY, MA: Transportation is something we often don’t even think about, yet it’s one of the places where small changes in behavior patterns can significantly lower your carbon footprint (and your costs).

  • Provide incentives for employees to bike, carpool, use public transit, and/or telecommute.
  • If rush-hour traffic is an issue at your location, start a flex-time program that has employees spending more time working productively and less time burning gas while crawling through congestion at one mile an hour.
  • Source as many products locally as possible (restaurant and grocery owners, among other businesses, can make this a huge marketing advantage, too).
  • Examine driving patterns for delivery vehicles, etc., and develop routes that maximize efficiency.
  • Consider whether some of what you transport could be sent electronically, or via bicycle messenger (in our area, there’s even truckless trash hauling company that uses a fleet of bicycles)
  • When buying new corporate vehicles, look for the smallest and most fuel-efficient that will get the job done.
  • Maintain all vehicles properly. Routine servicing and proper tire inflation can preserve the life of a vehicle for many years.

About Shel: The primary author (with Jay Conrad Levinson) of the acclaimed new book Guerrilla Marketing to Heal the World, http://goingbeyondsustainability.com/guerrilla-marketing-to-heal-the-world/, Shel Horowitz, “The Sherpa of Social Transformation,” is a business profitability consultant/speaker specializing in green and social transformation organizations. He can help you find profit centers going beyond green to turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance–and to effectively market these new products, services, and commitments. Emphasizing holistic, eco-friendly, and ethical approaches, he’s helped companies and nonprofits on five continents. Reach him at 413-586-2388 (8 a.m. to 10 p.m., US Eastern Time), shorowitz AT goingbeyondsustainability.com, Twitter @ShelHorowitz

Journalists: Contact Shel directly for interviews or to request a review copy. Full press kit for Guerrilla Marketing to Heal the World: http://goingbeyondsustainability.com/guerrilla-marketing-to-heal-the-world/

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For Release: On Receipt

Contact: Shel Horowitz, 413-586-2388 (office)/413-512-0165 (cell), shel@principledprofit.com, Twitter @ShelHorowitz

For Earth Day and All Year: Seven Days to A Greener Business

Day 6: Go Deep Green

By Shel Horowitz

Permission to Publish: As long as the biographical slug is included unedited (or edits cleared with the author), permission is freely given to republish and repost, in whole or in part. The slug must be included.

HADLEY, MA: It’s almost always Greener to re-engineer an existing building than to build a new one from scratch, even if the new one is LEED-certified. These techniques are more involved and expensive than the ones in Weeks 1-5, but depending on your energy use profile, the paybacks may be enormous. Consult experts such as the Rocky Mountain Institute to determine what is possible and what makes sense for your facility. After all, even the Empire State Building cut its energy by 38 percent and saved $4.4 million per year with a massive deep-energy retrofit (payback was just 3 years: a 33 percent ROI, in other words).

  • Consider site-specific alternative energy systems including solar hot water, photovoltaic, skylights, green roofs, small hydro, wind, and geothermal.
  • Insulate, insulate, insulate! Walls, ceilings, floors, roofs, attics, hot water heaters and pipes…anything that transfers heat and can be wrapped.
  • Replace incandescent and even CFL with far more efficient LED lighting, where appropriate.
  • Look at every manufacturing and distribution process with a fresh eye; think about the desired final result–not how you currently do things.
  • Stop using chemical pesticides and herbicides, and offer your employees small plots of land for organic gardens.

About Shel: The primary author (with Jay Conrad Levinson) of the acclaimed new book Guerrilla Marketing to Heal the World, http://goingbeyondsustainability.com/guerrilla-marketing-to-heal-the-world/, Shel Horowitz, “The Sherpa of Social Transformation,” is a business profitability consultant/speaker specializing in green and social transformation organizations. He can help you find profit centers going beyond green to turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance–and to effectively market these new products, services, and commitments. Emphasizing holistic, eco-friendly, and ethical approaches, he’s helped companies and nonprofits on five continents. Reach him at 413-586-2388 (8 a.m. to 10 p.m., US Eastern Time), shorowitz AT goingbeyondsustainability.com, Twitter @ShelHorowitz

Journalists: Contact Shel directly for interviews or to request a review copy. Full press kit for Guerrilla Marketing to Heal the World: http://goingbeyondsustainability.com/guerrilla-marketing-to-heal-the-world/

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For Release: On Receipt

Contact: Shel Horowitz, 413-586-2388 (office)/413-512-0165 (cell), shel@principledprofit.com, Twitter @ShelHorowitz

For Earth Day and All Year: Seven Days to A Greener Business

Day 7: Tell Your Green Story to the World

By Shel Horowitz

Permission to Publish: As long as the biographical slug is included unedited (or edits cleared with the author), permission is freely given to republish and repost, in whole or in part. The slug must be included.

HADLEY, MA: If you’ve been putting these tips into practice week by week, chances are good that your business is a considerably healthier shade of green than it was at the beginning of the week. And your operations costs may be dropping already. Now its time to turn this good work you’re doing into marketing benefits for your company. Here are a few ways to get started (if you’d like help, I’m available–my contact email and phone are in the bio, below):

  • Change your existing marketing materials to highlight separate appropriate green messaging to Deep Green, Lazy Green, and Nongreen audiences.
  • Develop fan bases of consumers and experts who will see sharing your successes as part of their mission.
  • Use social media to spread a message rapidly, and to counterattack against any accusations of greenwashing.
  • Leverage your green commitment to develop powerful partnerships with companies already reaching your best projects.
  • Create and market profitable new products and services that go beyond green to address hunger, poverty, war, catastrophic climate change, etc.
  • Buy copies of Shel’s book Guerrilla Marketing to Heal the World, co-authored with Jay Conrad Levinson, for all your marketing staff. Endorsed by Chicken Soup co-creator Jack Canfield, business visionary Seth Godin and many others, this book is crammed with ways to tell your green story to a very receptive public, create profitable products for social and environmental transformation, and have customers coming to YOU instead of the other way around.
  • Have Shel speak to your group or give a training to your staff.

About Shel: The primary author (with Jay Conrad Levinson) of the acclaimed new book Guerrilla Marketing Goes Green, www.guerrillamarketinggoesgreen.com, Shel Horowitz is a marketing and environmental consultant/speaker who helps businesses not only go Green but also effectively market their Green commitment. Emphasizing affordable, eco-friendly, and ethical approaches, he has served clients across North America, Europe, and Asia. He is the founder of the International Association of Earth-Conscious Marketers and the Business Ethics Pledge. For a directory of all his websites, please visit www.shelhorowitz.com Reach him at 413-586-2388, shel at greenandprofitable.com, Twitter @ShelHorowitz

Journalists: Contact Shel directly for interviews or to request a review copy. Full press kit for Guerrilla Marketing to Heal the World: http://goingbeyondsustainability.com/guerrilla-marketing-to-heal-the-world/

For the complete Seven Days to A Greener Business series, please visit http://guerrillamarketinggoesgreen.com/seven-days-to-a-greener-business

 

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