Guerrilla Marketing Goes Green

Want to Be Both Green and Profitable? Award-Winning Authors New Column Tells Your Readers How

For Release: On Receipt
Contact: Shel Horowitz, 413-586-2388,
Twitter: @ShelHorowitz

Want to Be Both Green and Profitable? Award-Winning Author’s New Column Tells Your Readers How

HADLEY, MA: If you’ve been hearing, “I’d love to go green, but it’s too expensive,” consider running the new monthly column, “Green and Profitable,” by multiple-award-winning author Shel Horowitz.

Horowitz’s eighth book Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (John Wiley & Sons, 2010, $21.95, co-authored with Jay Conrad Levinson) has been on the environmental category bestseller list nine of the ten months since its release, reaching #1 in April. He’s also the author of the e-book Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle. While the column is new, he has published more than 1000 articles and has been producing steady monthly content since 1997 when he founded the first of his e-mail newsletters.

Using how-tos, case studies of success, and news/trend pieces, “Green and Profitable” demonstrates in 600 to 800 words that…

  • Green and ethical businesses can turn their commitments into marketing advantages
  • Green practices can actually be cheaper than continuing to pollute
  • Green companies are better placed to survive in today’s political climate

A radio/podcast version is also available.

If you’d like to run the column in your publication, please visit (or visit and click on “Green & Profitable column”).



Keywords: green and profitable, syndicated column, green marketing, guerrilla marketing goes green, shel horowitz, jay conrad levinson, book awards

Summary: Eco-marketing journalist and author Shel Horowitz launches “Green and Profitable,” a monthly column helping green business owners achieve success.